Billboards, booze and the footy season – you can now add social media into that dangerous mix. Go to the second story down in the essentials column at http://www.theaustralian.com.au/executive-living/personal-oz-essentials-optician-app-tech-free-holidays-and-kimonos/story-e6frg9zo-1226729464325 I’ll be interested in people’s views, as I know we have a communications person who works in the alcohol industry. What amazes is the number of tweets posted in a six month period – 286! They are obviously focusing on the social aspects of social marketing, and the best environment in which to spread the good news about the booze.
Is the use of alcohol in social marketing as acceptable as any other fast moving consumer good, or should there be special exceptions for a product, which if not used properly, can be lethal in a number of ways? I’m expecting some fierce comments on this topic. IanMc